Finsbury, the global strategic communications consultancy firm, announced that Ginny Wilmerding has joined the firm as Partner in Hong Kong. The appointment comes as Finsbury accelerates the growth of its Asia business and is the latest of several senior hires that have strengthened Finsbury’s capabilities in China, Japan and the region. 

Finsbury’s key appointments over the past 12 months include Tokyo-based Partners and office leads Deborah Hayden and Minako Hattori; Daniel Bogler, the former Financial Times managing editor, who is now a Senior Advisor in Tokyo; Paul Yang, Partner in Hong Kong and China lead; and Richard Barton, Partner in Hong Kong. 

Ginny will focus on developing Hong Kong, mainland China and US-based clients, targeting regional and cross-border transactions, governance and activist situations, geopolitics and public affairs, reputation management, ESG and investor engagement. She has significant experience helping Asian companies build trust and navigate critical issues in the US and she has advised leading international firms as they build out their businesses in mainland China and other Asian countries. 

Finsbury’s expansion of its Asia business comes as it prepares to merge with The Glover Park Group (GPG) and Hering Schuppener. The newly formed company, Finsbury Glover Hering, will combine the strengths of three advisory firms into a single enterprise and provide clients with a global network of almost 700 experts.

Prior to Finsbury, Ginny was with Brunswick Group for nearly 11 years, where she was a Partner. She has spent 17 years working in Hong Kong and mainland China and speaks and reads Chinese.