Article: Innovation, the key to remain ahead of competitors: Astra International’s story

A Brand Reachout InitiativeHR Technology

Innovation, the key to remain ahead of competitors: Astra International’s story

Sumtotal, A Skillsoft company

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As part of a People Matters- SumTotal series on future proofing organizations and their workforce, this video captures Astra’s digitization journey, the new emerging skills to look out for, and how to stay ahead of competition


As we enter a new economy and society, business priorities are changing. Organizations that are at the forefront are already transforming their capabilities and rethinking their ideas on performance and growth. They are moving away from the initial phase of digital transformation onto the next phase of hyper-digitization. In this next phase, businesses will harness smarter, game-changing technologies to become hyper-digitized organizations. This means they will be creating new avenues of developing in-house talent, identifying talent gaps and accelerating performance, all of which will be key focus areas for organizations today.

To bring forward best practices by companies future-proofing their organizations and their workforce for hyper-digitization, People Matters and SumTotal in their exclusive video interview series across industries and geographies bring to you the success story of Astra International, an Indonesian conglomerate and Southeast Asia's largest independent automotive group. It operates predominantly in Indonesia and is a provider of a full range of automobile and motorcycle products.

Aloysius Budi Santoso, Chief Corporate Human Capital Development, PT Astra International TBK and Amanda Wellborne, Sr. Strategy Business Strategy and Transformation, SumTotal speak on the key talent challenges in Indonesia. "The major challenges that most companies here undergo are adapting themselves to the newest challenges as soon as possible. Secondly, because of the fierce competition in the market, it is important to keep innovating to stay on top," Aloysius said. 

Insights from the video: 

• How has digitization impacted Astra and the industry? And can companies learn to adopt practices to stay on track? 

• With tough competition in market, what is the best way to accommodate these changes as quickly to stay ahead of the game?

• Why complex problem solving, creativity and innovation are the skills to look out for in the future?

• How should businesses modify their initiatives to face the uncertainty of the future markets? 

Watch the video to find out more about how they are addressing these skill gaps, the learning agility that the future talent needs to focus on, how the concept of hyper-digitization is affecting the industry, evolving role of CHROs and CEOs in hyper-digitization.

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Topics: HR Technology, Learning & Development, #TransformTalent

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