Volvo Cars has appointed Björn Annwall as Chief Financial Officer, effective 19 April 2021. He is the successor to Carla De Geyseleer, who has elected to step down from her position for personal reasons.
Björn Annwall has been a member of the executive management team at Volvo Cars since joining the company in 2015. He has been head of the EMEA region since 2019, during which Volvo Cars has markedly increased its market share in the region thanks to strong plug-in hybrid and pure electric sales. These cars now constitute 40 percent of sales in the region and the company has also started a move to online sales, together with its retail partners.
Prior to leading EMEA, Björn Annwall led Volvo Cars’ commercial operations division and corporate strategy, following his initial role leading marketing, sales and service.
He joined Volvo Cars from McKinsey & Co, the global management consultancy firm, where he worked closely with Volvo Cars for five years and implemented a global transformation program following the acquisition of the company in 2010 by Zhejiang Geely Holding, China’s leading privately-owned automotive group.
Carla De Geyseleer has elected to step down from the role of Chief Financial Officer for personal reasons.
Arek Nowinski, currently Managing Director of Volvo Car Poland and head of products for EMEA, will take over as head of EMEA and become a Senior Vice President, reporting to Lex Kerssemakers, head of global commercial operations.