Research: 2020 Employer Branding Strategies - A People Matters & Indeed Study

Strategic HR

2020 Employer Branding Strategies - A People Matters & Indeed Study

To benchmark data on employer branding strategies and to map trends in the South East Asia region, People Matters in partnership with launched the “2020 Study on Effective Employer Branding Trends”.
2020 Employer Branding Strategies - A People Matters & Indeed Study

The ability to measure the quantifiable impact of employer branding is a key business challenge. A lot of work goes into building and growing a company's brand which can be difficult to measure but remains critical to the overall outcome of your talent acquisition activities.

To uncover trends in this changing context – of a new generation of workers and changing technologies, People Matters and Indeed conducted a detailed research study on the upcoming 2020 Employer Branding Strategies.

The study benchmarked data on:

1) Critical factors that need to be considered while designing the EVP (Employer value proposition)
2) The kind of multi-channel strategy that drives impact
3) What employment attributes rank high
4) Effective strategies to boost employer brand

This research study also features leaders from Akamai, Alterra, and Ubisoft – who talk about what they are doing to align their employer branding strategies to the needs of a new generation of employees.

Download this research study and assess your employer branding practices now.


Read full story
Download the PDF
  • Price: Free
  • No. of pages: 23
  • File Size: 5.11 MB

Register to download. It's FREE and takes few seconds


Click the button to download the PDF

Login & Download

Topics: Strategic HR, #Research

Did you find this story helpful?



What is your top focus area for reinventing work in the hybrid world of work?

We never stop learning, we just become more sophisticated about it.

READ our latest issue for a look at today's learning trends and opportunities.