Work tech startup Mangr has secured $1.5m in seed funding to support its growth plan for 2022.
The funding round was led by Atlanta Seed Fund with participation from Tom Noonan, former CEO of Internet Security Systems Inc. and member of the board of directors for Intercontinental Exchange; David Dorman, former chairman and CEO of AT&T; and Kyle Porter, co-founder and CEO of Salesloft.
“We are excited to invest in a venture that is fundamentally changing the way sales teams work, helping companies maximise operational efficiencies,” said Jamie Hamilton, managing partner at Atlanta Seed Fund.
Managing productivity and performance has been one of the top challenges companies face amid the ongoing transformation of work models.
Work tech solutions are helping them not only ensure business and work continuity but also streamline processes and achieve effective outcomes.
Managr is a sales productivity app that lives in Slack and leverages proprietary workflow automations to help salespeople efficiently manage their pipeline. Since its launch in April, revenue and user growth have increased by over 300% from Q2 to Q3. Enterprise customers include Emplifi, Yext (UK), Travelbank and Quotapath.
Michael Gorodisher, founder and CEO of Managr, aims to modernise a deeply outdated process that comes with managing a sales pipeline.
“The friction that exists between salespeople and the enterprise systems they are being asked to use is slowing down productivity and leading to poor data hygiene. Salespeople need a quick and seamless way to interact with their pipeline, preferably just by using their phone,” he said.
With Gorodisher's vision backed by a cast of investors and technology leaders, Managr will now look at building and expanding in-house capabilities. With the work tech space booming amid competition, Managr must utilise funding and leverage talent to focus on enhancing products and strengthening its market presence.