As happiness at work is becoming a priority for more and more organizations, the market is ripe for HR Tech startups that are helping crack the engagement conundrum. One such startup is Dutch company 2DAYSMOOD which has developed a real-time measurement method to track employee engagement and happiness with an anonymous 15-second survey linked to a smart analysis platform. The Utrecht-based startup found in 2015 recently raised a new investment of €360K, which it will use for product development and international expansion.
From the anonymous surveys, the platform instantly generates feedback to companies such as what percentage of employees are in a good mood, trends in stress and employee satisfaction over time, the underlying causes of employee well-being or dissatisfaction, how the organization ranks compared to others, and tips and advice for improving wellness, motivation, and engagement.
CEO Martin Meulenkamp stated, “The measurement is done quickly, continuously, and in a fun way, generating feedback that is reliable and relevant. Managers who use our online analysis platform see our smart data as a huge advantage. With these figures at your fingertips, you can make clearer decisions on ‘soft subjects’ such as work happiness or work stress more decisiveness, thereby freeing up resources for management.”
The HR Tech startup works with various companies to develop a more positive working environment such as the Dutch rail network manager ProRail which became a customer with almost 4,500 employees at the beginning of 2019. Other clients include software suppliers, municipalities, as well as education and healthcare institutions.
The startup will use the proceeds to hire new talent, especially for product development and customer support. In the coming months, 2DAYSMOOD also hopes to continue to grow internationally by making a foray in the US and Australia. The startup’s next product will focus on the link between employee happiness and the KPIs of a company, allowing organizations to directly link data on dissatisfaction, stress, and commitment to their KPIs.