Article: Go-Jek’s big leap into the future with digital

A Brand Reachout InitiativeHR Technology

Go-Jek’s big leap into the future with digital

AdaptableHR Read similar articles

 

As part of the People Matters-Alight Transformation Series, we take you through Go-Jek's success story of transformation and how they have become an inspiration for other organizations that are looking at going digital.

While emerging technologies are disrupting organizations faster than we can predict, what are organizations doing right to stay ahead in the curve? The organizations that have been in the forefront are the ones that have put a strong focus on predicting what the future will demand and have adopted the right approach to prepare themselves for it.

In order to recognize some path-breaking companies who have done a commendable job in the digital transformation journey People Matters & Alight Solutions are curating a series of Digital Transformation journeys of organisation from across Asia. These stories will help organizations, not only kick-start their own transformation journeys, but also make the right decision and adopt the right approach. So, here is the episode with Go-Jek as they take us through their fascinating digital transformation journey.

Go-Jek is a transportation network company and logistics startup company based in Jakarta, Indonesia. It is the first unicorn company, and also the first Decacorn company in Indonesia. It is the only company in South East Asia that is included in Fortune's 50 Companies That Changed the World in 2017. As of February 2019, the estimated value of the company is about US$10 billion. Go-Jek ranks in Top 10 most Powerful Brands in Indonesia and Top 3 Most Powerful Transportation/Logistic Brands.

Talking about how digital transformation has redefined the role of HR, especially in digital companies, Monica Oudang, Chief Human Resources Officer of Go-Jek shares, “Given the growth of digital start up all over the world, the demand for HR as a function has definitely shifted. The birth of a lot of these digital companies by nature forces HR to rethink a lot of its processes and move towards utilizing technology especially in the area of automation and data analytics that can support the business to make better, sharper business and commercial decisions. As employee experience becomes the key aspect to future of work, HR needs to be better at listening and developing a more holistic approach to our employees, one that combines traditional talent management practices with technology.

Watch the video to find out what went behind making the digital transformation journey of Go-Jek so successful, how they went about it, the challenges they faced and how partnering with Alight Solutions has given them an entirely new dimension to going digital and how this partnership has helped them derive the best out of HR technology.

Read full story

Topics: HR Technology, #AdaptableHR

Did you find this story helpful?

Author

What shifts have you seen in the employer-employee relationship?

READ our latest issue for perspectives on what's changing and how employers are responding.