Article: Bangchak Corporation’s digital transformation journey: A success story

A Brand Reachout InitiativeHR Technology

Bangchak Corporation’s digital transformation journey: A success story

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As part of the People Matters-Alight Transformation Series, Bangchak Corporation Public Company Limited, Thailand take us through their fascinating digital transformation journey in this exclusive video interaction.


While emerging technologies are disrupting organizations faster than we can predict, what are organizations doing right to stay ahead in the curve? The organizations that have been in the forefront are the ones that have put a strong focus on predicting what the future will demand and have adopted the right approach to prepare themselves for it.

In order to recognize some path-breaking companies who have done a commendable job in the digital transformation journey People Matters & Alight Solutions are curating a series of Digital Transformation journeys of organisation from across Asia. These stories will help organizations, not only kick-start their own transformation journeys, but also make the right decision and adopt the right approach. So, here is the episode with Bangchak Corporation Public Company Limited as they take us through their fascinating digital transformation journey.

Bangchak is a Thai energy company with a focus on sustainable refining and development in tandem with the environmental ecosystem. Bangchak also carries out administration of service stations and is also into the sale of consumer products. It also works as an operator and distributor of electrical power from renewable resources, produces biodiesel, ethanol, tapioca flour etc.

The work culture at Bangchak is based on the values of: To be virtuous, knowledgeable and contributive to others.

The Bangchak team - Noppachai Nutsati, Vice President, Human Resource Management, Steering Committee of Bangchak’s Workday Project; Apiradee Pravinvongvuth, Senior HR Specialist, Key user and Project Leader in Bangchak’s Workday - Core HCM Deployment; and Pannasarn Suthitivanich, HRIS and HR Strategy, Project Leader in Bangchak’s Workday – Overall Deployment - shares with us that digital transformation has a lot of impact on the customer experience and also on the organization itself. They believe that to help organizations adapt and overcome this kind of a change, HR needs to focus on change management as well. “So, we have to change the way we do things from the traditional way to the new, find a new platform and a new way to help the employee to become digital transformative as well. And that means that as an HR, we have to change our roles to be an innovator, change agent and also collaborator to help get the employee updated and get on with this transformation,” they share.

Watch the video to find out what went behind making the digital transformation journey of Bangchak Corporation so successful, how they went about it, the challenges they faced and how partnering with Alight Solutions has given them an entirely new dimension to going digital and how this partnership has helped them derive the best out of HR technology.

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Topics: HR Technology, #AdaptableHR

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