Article: Retaining top talent through strong employment branding

Employer Branding & Communication

Retaining top talent through strong employment branding

An employment brand makes the potential employees aware of the kind of environment that will be provided to them in the workplace.
Retaining top talent through strong employment branding

With the unemployment rate hitting a record low recently, the fight to find and retain top-notch talent is intensifying. A business ought to adopt a strategic approach in order to get the best from the job market. This is where building an employment brand for your organization comes in. An employment brand is a strategy that helps you stand out among your competitors and attract the cream to opt for your brand of all the others. 

What actually is an employment brand?

An employment brand is how your organization is perceived in the job market. It resonates with the mission, values, and culture that an organization holds. An employment brand makes the potential employees aware of the kind of environment that will be provided to them in the workplace. This helps them in setting their priorities and applying only for jobs that suit them the most.

Building an Employment brand makes hiring easier and efficient

Tons of job applications piling up on your desk will do no good. In fact, it will land you in a position where you will have to put tons of effort to choose the right person from every Tom, Jonathan, and William. An employment brand describes the employee value proposition. Moreover, along with the physical and financial benefits, it also specifies the emotional and aspirational reasons as to why employees should choose your company. Employment brand will only attract the sort of candidates who will thrive at your company. After all, you want your employees to take your organization to new heights if you are investing your valuable resources in them.

Making the best use of the employment brand

Your employer brand needs to be communicated clearly through advertisements and publications on social media. You just can't represent it through every single piece of communication, but the brand itself should provide a framework for everything. That includes your intranet to employee publications to digital signage. Be mindful that your employer brand should be in accordance with the external brand you present to the world. It will ultimately help you attract and retain the right employees to deliver what you promise your customers.

Developing an employment brand for your very own business

The most crucial step is developing an employment branding strategy apt for your organization. The strategist employed for the task must have an understanding of the company’s vision and values. He must possess the ability to determine what talent is requisite for the accomplishment of these goals. Extensive research of how the organization is seen by its adversaries and most importantly by the target job-seeking group and what are their expectations from the organization is necessary.

Define an employee value proposition that clearly puts forward the value of the brand the organization is trying to develop. It should truly reflect what is special about the organization that one should consider working for it. Develop and use metrics to track and then assess how successful the employer brand has proved to be. 

Global PEO services also help employment brands retain top talents

Global PEO Services help companies expand globally by securing the interests of both employer and the employee. All an organization has to do is to build a strong employment brand that represents it in the best possible way. Specify your requirements and your propositions and leave the rest to them. They hire your desired employee through their local legal entity, taking on employment contracts, offer letters, immigration/visa/work permit needs, and ongoing payroll, HR, tax, accounting, and compliance requirements. To better guard the interest of the employees, their local experts ensure your employee’s needs are met promptly. Global Professional Employer Organization of any country, be it Canada PEO or Spain PEO, saves employers from the grind of never-ending employee hunts without sacrificing on talent.

Bottom line

By and large, developing a strong employment brand for your organization is undoubtedly going to help you catch and then hold onto the best of the talents available in the job market. An organization may make the recruitment process easier and much more efficient by defining its values, objectives, propositions clearly and leaving the rest of the work to a professional employer organization.


This article was first published in September 2021.

Read full story

Topics: Employer Branding & Communication, Employer Branding, Employee Relations, #GuestArticle, #Retention

Did you find this story helpful?



How do you envision AI transforming your work?

Your opinion matters: Tell us how we're doing this quarter!

Selected Score :