Qualtrics announced on 2 June that it plans to hire 1,200 new employees across the Asia Pacific and Japan, expanding its existing regional workforce by 500 percent. The positions will be located in its seven offices across Australia, New Zealand, Southeast Asia, Japan, South Korea, India, and Hong Kong, and will cover all departments including sales, professional services engineering, operations, customer success, and marketing.
According to the announcement, the hiring spree is part of a planned expansion in the region following an increased demand—linked to accelerated digitalisation—for the company's experience management platform. Zig Serafin, CEO of Qualtrics, said that the organisations using the Qualtrics platform now include a growing number of major multinationals including Standard Chartered and Mitsubishi Electric.
“Organizations around the world are in the middle of an experience transformation –– and there is a massive market and category opportunity ahead of us,” Serafin said. “Experience data is becoming the most valuable data within an organisation, and Qualtrics has a 10-year head start in this market.”
The expansion comes slightly less than a year after SAP, the majority owner of Qualtrics, spun it off and took it public. Qualtrics launched its IPO in January this year, around the same time that it moved into its new regional business headquarters in Sydney and opened a new data centre in Singapore.
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