GoFreight had raised $28M in a series A funding round led by Flex Capital and Headline. The round also saw participation from LFX Venture Partners, Palm Drive Capital and returning investors Mucker Capital, Cornerstone Ventures and Red Building Capital.
This transaction is aimed at the creation of a backend software to make the operations run smoothly. According to a TechCrunch report, GoFreight currently has about 1,000 customers.
Commenting on the funds raised, Co-founder and CEO Trenton Chen said that GoFreight differentiates from other freight forwarding software startups because most of them are trying to create new ERP system, or integrate with existing ones.
“Very importantly, we’re trying to become the Shopify of the space, so in one-click they can open an online store, and their importers can use the online web portal to send an inquiry and it just pops up in the system, automatically with pricing and they can book their tickets online,” said Chen. “So the front end application is so important and we provide visibility solutions as well.”
At the backend, GoFreight provides services such as sales, operating and accounting tools.