News: Microsoft, Mercedes-Benz and Amazon named India’s most attractive employer brands

Employer Branding

Microsoft, Mercedes-Benz and Amazon named India’s most attractive employer brands

The Indian workforce considers work-life balance (63 per cent) as the most important driver when choosing an employer, according to a study by Randstad.
Microsoft, Mercedes-Benz and Amazon named India’s most attractive employer brands

Microsoft India, the leading technology giant, has emerged as India’s most ‘attractive employer brand’. The tech giant scored very high on financial health, strong reputation, and attractive salary and benefits—the top three employee value proposition drivers for the organisation, as per the study.

Mercedes Benz India climbed up the rankings this year to emerge as the first runner-up, followed by Amazon India, the e-commerce giant.

The findings of the Randstad Employer Brand Research 2022 study revealed that 9 out of 10 Indian employees (88%) consider training and personal career growth very important to them when compared to the average of APAC (76%) employees.

The report also shows that, for 2 out of 3 Indians (66%), the meaning and purpose of work and career became more important in 2021 when considering world developments.

Women feel more strongly about this than men (72% vs. 62%), as do the higher-educated (70%) and 25–34-year-old (72%) employees.

This year too, the Indian workforce considers work-life balance (63%) as the most important driver when choosing an employer. This trend is even more so for higher-educated (66%) and 35+ year old employees (66%). This is followed by attractive salary and benefits (60%) and a good reputation of the organization (60%).  

Remote working in India has decreased from 84% in 2021 to 73% in 2022. Remote working as a trend is more prevalent among women than men (76% vs 69%). There are significantly far more remote workers in India compared to the average across the APAC region (42%).

A whopping majority (98%) of the current remote workers believe that they will continue doing so in the future, although not to the degree that they are doing it right now.

24% of employees in India switched employers in the last half of 2021. Additionally, about 1 in 3 employees (37%) intend to change their employer in the first 6 months of 2022. 51% of the employees who are afraid of losing their job, plan to change their job in the first half of 2022.

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Topics: Employer Branding, #Research, #CaseStudy

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