Jaimit Doshi heads sales, marketing and communications segment at Coverfox.com. He leads a team of more than 100+ professionals, using behaviour, digital, data and analytics to drive performance and meet business objectives. Prior to Coverfox.com, Jaimit was the head of marketing for the B2B and B2C business for Citrus Payments. He was the Head of Marketing for Kotak Securities and was responsible for marketing, strategy, PR, online presence and user experience for the brand. He has also served in the role of Vice-President at Kotak Mahindra Bank, handling marketing for the wealth management, international and alternate assets divisions. Jaimit holds a bachelor degree in Commerce and masters in Marketing Management.