When it comes to Netflix, the USA has usually been in the forefront when it comes to hiring and bulk recruitment. Yet according to the reports of Global Data, the company’s hiring in the Asia-Pacific (APAC) region shows plans to scale growth, boost localization efforts, develop consumer product strategy, and create jobs. Besides countries such as Japan, Singapore, and India, Netflix seems to have renewed focus on South Korea, Thailand, and other South East Asia (SEA) countries, where the job listings have doubled as compared to 2020.
According to data analytics company, Netflix has posted around 120 jobs in the APAC region between July-November 2021 which is a 43% increase compared to H2 July-November 2020. The increase is evidenced by new job listings in most APAC countries like Japan, Singapore, India, including a spurt of 20 job adverts in South Korea during October 2021, the highest in over a year.
Additionally, in November 2021, there were 32 active jobs open for recruitment that doubled since September 2021 in Thailand and SEA region.
Ajay Thalluri, Business Fundamentals Analyst at GlobalData, said: “The increased hiring in the region comes at a time when paid net membership additions in APAC are 2.2 million, the highest since Q2 2020, claims Netflix. The company is developing creative global localization strategies and building regional partnerships for APAC countries.”
He also added that the role of ‘Director, Grow Creative – APAC’ for Australia, Japan, Korea, and Southeast Asia will help fill and find local talent gaps, upskill the workforce and increase inclusion and diversity.
Netflix is also planning to hire for its security and intelligence team to assess risks associated with evolving content acquisition strategy and ensure safety of its production and talent across APAC. Additionally, it is steering production and public policy related requirements in Laos, Cambodia, and Philippines.
“Coming off the recent release of much-acclaimed shows, Netflix is shaping strategies in the APAC region and more so in South Korea and other SEA countries. Hiring pattern reflects the company’s focus on APAC region as competition for subscribers gathers momentum,” said Ajay Thalluri.