The mobile marketing platform InMobi today announced the expansion of its regional leadership team in Asia Pacific to double down on the growth of its advertising business in the region. 

The move is aimed at spearheading ad-based monetization of its owned-and-operated and third-party properties through the InMobi Advertising Platform.

As part of the expansion, Vasuta Agarwal, who was earlier Managing Director of APAC, will take over as SVP and GM of Consumer Platform Advertising at InMobi. In this role, Vasuta will globally lead the monetization for all of InMobi’s owned and operated consumer platforms.  

Rishi Bedi, earlier VP and GM, Southeast Asia, Japan, and Korea, will now lead the regional mandate as Managing Director for Asia Pacific, taking responsibility for InMobi’s offices across Japan, Korea, India, Southeast Asia, and ANZ.  

The leadership team expansion also sees Richard O’Sullivan, currently VP and GM of ANZ, taking up the expanded charter as VP, Agency Partnerships across APAC, in addition to his current role. As the central point of contact in APAC for Agencies, Richard will be responsible for deeper levels of engagement at the regional level and generalizing the success currently experienced at local levels. 

Additionally, Rajesh Pantina will take up the expanded B2B marketing charter for InMobi’s Advertising Platform and Solutions across the consumer and third-party properties in Asia Pacific.

InMobi’s screen-based content discovery platform Glance currently boasts of over 200 million daily active users across its lock screen and other properties including Roposo and Gambit in India and Southeast Asia.