HSBC Singapore has named Alice Fok as Head of Customer Propositions and Marketing, Ranojoy Dutta as Head of Retail Products, and Ian Yim as Head of Wealth and International, which serves both domestic customers and those with international banking needs.
Fok brings in more than 20 years of experience in retail banking across marketing and customer experience, product management, data analytics and digital banking. She has also worked with Citibank Singapore, most recently as Director of Customer Franchise in its consumer banking business.
Dutta, on the other hand, has been with HSBC Group since 2013. He joins the Singapore team from HSBC Hong Kong where he was leading regional growth, global transaction banking products and services.
In his new role, he will oversee the various products teams which include deposits, payments solutions, credit cards, loans and mortgages.
Yim has also spent most of his career with HSBC, that too particularly HSBC Singapore. Prior to this latest role, he was heading premier international He has been with the bank for more than 15 years. Under his leadership, the premier international team has said to be delivered strong performance while undergoing a transformational phase.
These new appointments have been made, as HSBC Singapore embarked on their new strategy.
Anurag Mathur, Head of Retail Banking and Wealth Management at HSBC Bank (Singapore) shared, "Our business has grown exponentially and, to sustain this trajectory, we need laser-like focus on delivering excellent customer service.”
For this the bank has to generate deep customer insights, design and deliver unique products and propositions, and have the agility to meet changing customer needs. It also requires having the right structure and people in place. With these these three hires the bank has already started putting the right people in place. How these leaders will direct the team will determine HSBC Singapore's growth and success in the near future.
With a booming banking and finance sector in the country, the bank has many opportunities to tap on. However, the competition is also fierce. Recently, even Standard Chartered announced its plans to expand in the Singapore market. Banks like UBS already have a good market share in the country. The new leaders have to focus on creating an exceptional experience for their customers, if they wish to stay ahead in the market.
Image Credits: International Investment