A job listing on the Royal Household website suggests that the Private Secretary’s Office is hiring a digital communications officer for Queen Elizabeth II.
The hired person will work from the Buckingham Palace and be tasked with overseeing the queen’s public social media presence. The job includes creating creating content on a small team of specialists to post on Twitter, Facebook and other digital platforms.
Here's what the job listing reads:
"The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family."
The listing further mentions, "Joining this fast paced and dynamic team, your challenge will be to manage and oversee the daily news flow on digital and social networking platforms, as well as play a key part in some of the digital projects.”
While the salary could be as high as $38,000, the job doesn't come so easy. There are a few requirements that everyone must meet regardless of what job they apply for with The Royal Household, including being a British citizen or having already obtained the legal right to work in the UK.
The interview is said to take place Royal at one of the Royal residences, and include telephone interviews, face-to-face interviews and work samples, pre-employment checks and vetting, among other assessment tools.
The increased importance of having a social media presence has affected the royal family as well. Facebook, Instagram, Twitter and other social media platforms are no more a social networking website, it is a place where people today hire from, purchase and sell products, build their brand on.
The opportunities social media holds are still being explored. As social media becomes relevant for not only business leaders but national leaders as well, the role of social media manager becomes more crucial.
In recent times, it has become one of the most in demand jobs. In fact, the demand for the social media role is so high that there is a situation of talent crunch in the market. A recent report by Reed Marketing & Creative State of Skills research has found that jobs across the marketing and creative industry are on the rise, with particular increases in design and social media roles. In 2018, the number of design and social media roles advertised increased by up to 38 percent.
The demand for social media roles is continue to increase further as more and more organizations realize its importance and begin to explore the opportunities social media presents. Let's see what all heights and possibilities the social media job market reaches and how more talent is prepared for these roles.