Slack, a workplace messaging service, has announced its entry into the Indian market, with the goal of assisting businesses with their digital transformation. Slack has, in fact, been operating in India for four years, establishing a product engineering team in Pune in 2018 following the company’s acquisition of Astro.
The Slack India team has since grown to include a go-to-market function in the last year and now has over 120 employees across four offices in Pune, Mumbai, Bangalore and Gurgaon.
Today – as the impact of the pandemic eases and Indian companies increasingly shift to a hybrid work model – Slack is calling for leaders to be as thoughtful in designing their digital workplaces as they did in designing their physical offices before the pandemic hit.
Slack, which has users in over 150 countries globally, already has a significant following in India – representing one of the largest free user bases for Slack and positioned in its top 10 markets for paid teams globally. Indian companies such as Zomato, Dreamsports, Freecharge, Razorpay, and many more are relying on Slack to drive their businesses forward.
“Adopting Slack as a Digital HQ allows Indian companies to connect their teams, tools, customers, and partners in a digital place that’s fast, flexible and inclusive for a work-from-anywhere world,” said a statement from the company.
“A Digital HQ allows work to flow, breaking down communication and collaboration silos, internally and externally; automates tasks that take away time from deep, meaningful work; and enables new, flexible ways of working, striking the right balance between synchronous and asynchronous.”
The company also discussed their recent survey of over 2,000 knowledge workers in India. According to the study, four out of five respondents demand flexibility, and a staggering 80% of those who don't get it from their current job would look for work elsewhere.
Workers squander an average of 47 minutes each day moving between the many applications they need to accomplish their jobs, according to the survey.