To enable such enterprises in their Digital HR initiatives, hrtech.sg, a Singapore-based HRTech Advisory & Consulting firm and Adrian Tan, renowned HRTech subject matter expert and Future of Work strategist at Institute for Human Resources Professionals (IHRP) has unveiled 2021 Singapore HR Tech Market Map.  

Both hrtech.sg and Adrian Tan had jointly collaborated on the 2020 and 2019 Market Map versions. This year, the Singapore HRTech Market Map aims to help the entire ecosystem, and more specifically Small & Medium Enterprises (SMEs), by providing comprehensive information about all the products at the click of a button. 

The Market Map categorizes the products into eight broad talent categories (Talent Acquisition, Talent Analytics, Talent Engagement, Talent Development, Talent Operations, Talent Planning, Talent Rewards, & HRMS) and further sub-categories based on the problems they solve. New sub-categories that have been included this year include Diversity & Inclusion under Talent Acquisition and Mental Wellness under Talent Engagement.

“The need of the hour for HR functions is to aggressively adopt HRTech. This will not only help the HR teams to solve pressing business challenges and use budgets more efficiently but improves candidate and employee experience too. And notably, it frees up bandwidth for HR teams to focus on more strategic initiatives”, says Adrian Tan.

Prominent providers that are listed on the market map include:

HRMS

• Darwinbox, QuickHR, HReasily, Unit4 Prosoft, BIPO
• HRMS (SME’S): BrioHR, Talenox, Swingvy, Payboy, JustLogin

Talent Acquisition

• Applicant Tracking System: DM Recruit, Zappyhire
• Screening: RChilli, The Talent Games, Talview, Avvanz
• Sourcing: Wantedly
• NON PMET: Grabjobs
• Tech Hiring: Snaphunt, TalentX.ai

Talent Analytics

• EngageRocket, Pulsifi

Talent Development

• Disprz
• Learning Management Systems: enabley
• Coaching & Mentoring: UpLevel
• Competency Management: JobKred

Talent Engagement

• Rewardz, UKG HR Service Delivery
• Onboarding: Qualee
• Performance Management Systems: Fitbots, entomo, Synergita

Talent Operations

• Automation: Biotemp by TimeCentral
• Workforce Management: Workmate

Talent Planning

• HRForecast

Talent Rewards

• Benefits: Reimburse, WageSage, Thanks

“Amongst the key market drivers for HRTech adoption is the “work from anytime anywhere” experiment that the global pandemic outbreak has put us through. This has forced HR Teams globally to attract, retain and engage talent remotely. In addition, the Singapore Government’s productivity push and various incentive programs are acting as key enablers for enterprise HR teams to adopt technology”, says Sriram Iyer, Founder & CEO, hrtech.sg.

Click here to access the 2021 Singapore HR Tech Market Map.