Actiview, an Israeli HR tech developer, has raised $10 Mn as part of its Series A funding led by Teddy Sagi Group. As of now, the company has raised a total of $18 Mn including the latest investment.

Specializing in development of virtual reality and machine learning based solutions, Actiview enables organizations to identify the right talent fit for their requirements. With the use of Actiview’s technology, companies are able to reduce errors in hiring, provide a seamless job application experience to their candidates, and help the leaders make better-informed and fast decisions in an endeavor to enhance the quality of staff. 

Founded by CEO Matanel Libi, Tal Koelewyn, and Gil Asher, in 2016, the company today has about 60 employees, 55 of whom are based in Lod, the companies headquarters in Lod, and the others in Europe, the US and Asia. The company’s employees are mostly scientists with doctorates, and are experts in various fields and “graduates of elite technological units in the Israel Defense Forces”.

“Since the company was founded, we have striven to stay out of the public eye in order to develop advanced technologies that can bring genuine good news in the field of neurological science and through it to the world of HR and other content worlds,” said Libi. 

Actiview’s flagship product Assense uses technology that combines virtual reality and machine learning in order to provide the applicants simulated tasks and real life situations from their respective work environments to test their behavior in work-related situations. Behavior patterns are collected and analyzed in order to give an estimate of the behavioral and cognitive profile of the candidate. 

“Our technology is grounded in the integration between the worlds of neurological science, data science, and behavioral science,” said Libi. “Due to developments and deep research, we can change the world of evaluations from end to end and let conceptual information analyze pure behavior, which provides a reliable forecast about the suitability of an applicant to the organization taking them in.” 

Key takeaway

Investments in such HR tech startups that specialize in machine learning and virtual reality is a sign that the future of technology solutions for the HR world lies in these types of innovations that enhance the employee experience as a whole. As more and more companies start putting the employee at the center, her or his experience becomes increasingly crucial to ensure that the right talent is found, retained and developed in the organization.