News: Chinese businesses confident in COVID-19 rebound within six months: Survey


Chinese businesses confident in COVID-19 rebound within six months: Survey

51 Percent have strong confidence in market recovery within six months, finds a survey.
Chinese businesses confident in COVID-19 rebound within six months: Survey

While an overwhelming majority of Chinese organizations (90 percent) believe that the COVID-19 epidemic will negatively impact their business and will directly affect their revenue in 2020, more than half of respondents (51 percent) were confident that the overall market would recover within six months, according to a survey by Korn Ferry.

“Business leaders will need to balance empathy with business continuity and the ability to rethink what performance means in the post-coronavirus world,” said Michael Distefano, President, Korn Ferry Asia-Pacific. 

“In the meantime, whether the response to the epidemic is properly managed may directly affect the confidence of organizations to recover their business in the future. Communicative and action-oriented leadership is necessary during this period to make people feel secure and taken care of, helping the workforce to stay focused on preserving operations as best as possible as the outbreak spreads.”

Commendably, all respondents said that their organizations have put measures in place to counteract the impact of virus outbreak on their business, with 70 percent of HR leaders surveyed satisfied with the way their organization is managing the crisis. In addition to quarantine requirements by the Chinese government, 90 percent of surveyed organizations said that they are providing their employees with protective equipment, and 81 percent have established emergency epidemic teams.

Interestingly, more than one-third of organizations (35 percent) said that they are also providing employees with psychological counseling services in this difficult time.

HR departments across all industries and company sizes have been forced to adjust their approach and focus more on short-term tactical tasks that deal with the virus outbreak, with long-term strategic work taking a back seat. Indeed, 53 percent of respondents regard telecommuting as the first measure that needs to be adjusted, as nearly one-third of HR leaders are worried about employee efficiency as they work remotely.  

Michael Distefano, President, Korn Ferry Asia-Pacific, said, “leaders need to ensure that they put the right measures in place to deal with the immediate impact of the crisis, and at the same time take a long-term view to ensure their organizations are set up for the inevitable market recovery. For HR leaders, this means ensuring that whatever adjustment they make to their approaches and policies now, does not stifle their organizations’ growth in the future.”

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Topics: Entrepreneurship, #GlobalPerspective

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