News: SEBA Bank appoints Sam Lin as its new CEO for Asia

C-Suite

SEBA Bank appoints Sam Lin as its new CEO for Asia

Lin's regional network and prior experience with fintech are expected to play a role in the bank’s planned APAC expansion.
SEBA Bank appoints Sam Lin as its new CEO for Asia

Swiss cryptocurrency firm SEBA Bank announced the appointment of Sam Lin as Chief Executive Officer Asia on 28 July with immediate effect. With this appointment, SEBA Bank aims to complement the growth of headcount in the hubs of Singapore and Hong Kong and consolidate its position in digital asset banking in Southeast Asia. This will ensure the bank’s continued development in building smart banking capabilities and a universal suite of institutional digital asset services in the region.

Sam Lin has deep domain expertise in investment banking as well as the development and implementation of financial technology solutions. His 15 years in the industry prior to this stint is a tapestry of wealth management practice and business leadership in the development and implementation of institutional-grade financial technology solutions. He was also an investment banker at Credit Suisse and Barclays. Lin was also a former Executive Director and CFO of a leading Fintech company listed on NASDAQ. He proficiently guided the company through its public listing and had raised USD 300 million in pre-IPO funding for the company. His experience in financial technology companies will be instrumental in growing SEBA Bank’s APAC presence and operations.

Guido Buehler, CEO of SEBA Bank, said: “Sam Lin brings extensive experience in Asian wealth management and has a significant network throughout the region. He is a proven business leader, well equipped to take our Asia business to the next stage of its development.”

FINMA licensed Swiss cryptocurrency firm

Sam Lin on his part said he is looking forward to expanding SEBA’s presence in Asia. ““I am thrilled to join the deeply talented team at SEBA Bank at a pivotal time in the growth of the company. SEBA Bank has achieved great success since its inception in 2018, and its ambitious plans and strong entrepreneurial credentials played a key role in drawing me to the company,” he said.

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