OMG Malaysia appoints Winnie Chen-Head as CEO
Reporting to APAC CEO Tony Harradine, Winnie Chen-Head aims to drive innovation and client success in the next phase of growth.
Omnicom Media Group has named Winnie Chen-Head as its new CEO for Malaysia. She succeeds Eileen Ooi, who transitioned to the role of CEO at PHD Asia-Pacific last year.
Chen-Head joins OMG from dentsu Malaysia, where she served as Managing Director of Media, overseeing its portfolio of agency brands.
With a career spanning over two decades, she has held leadership positions across a diverse range of industries – including e-commerce, aviation, telecommunications, and software – earning a reputation for crafting high-impact strategies that drive both client success and organisational growth.
Her appointment comes at a momentous time for OMG Malaysia. The company is reportedly experiencing its most successful year to date.
Powered by Omnicom’s cutting-edge Omni open operating system, which enhances business outcomes for brands, the agency has secured and retained its roster of clients, including OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina.
Chen-Head will report directly to Tony Harradine, CEO for APAC at Omnicom Media Group. She will officially assume her new role on 19 March.
“I am honoured to join OMG Malaysia as CEO and capitalise on the strong momentum to drive further success,” Chen-Head said.
“A key goal of mine is to leverage innovative and strategic thinking to help clients deliver on their business ambitions. This will be achieved with the talented teams at OMG Malaysia, where a culture of open communication and collaboration empowers everyone to contribute their best ideas.
“The opportunities ahead are immense, and I’m excited to lead the new era of transformation and growth,” she said.
Harradine also highlighted the significance of the leadership transition.
“Winnie steps into this role at a pivotal time, building on a strong foundation of success,” the APAC chief said.
“As one of the most respected, tested, and proven leaders in the market, Winnie has the experience and expertise to take OMG Malaysia into its next phase of growth, leveraging our Agency as a Platform proposition to deliver transformative experiences for our clients, their customers and our people.”
As Chen-Head takes the helm, OMG Malaysia said the company stands at the cusp of a transformative period, poised to scale new heights through innovation, collaboration, and strategic execution.
