News: Freshworks appoints former SuccessFactors and ServiceMax executive as CMO

Appointments

Freshworks appoints former SuccessFactors and ServiceMax executive as CMO

Epstein will play a pivotal role in Freshworks’ next phase of growth, leading global marketing strategy for the company.
Freshworks appoints former SuccessFactors and ServiceMax executive as CMO

 Freshworks., the customer engagement software company, announced the appointment of Software as a Service (SaaS) leader Stacey Epstein as Chief Marketing Officer (CMO). Epstein brings over 25 years of industry experience, working in start-ups to multi-billion-dollar companies. Epstein will play a pivotal role in Freshworks’ next phase of growth, leading global marketing strategy for the company. This news comes on the heels of the company recently surpassing $300 million in ARR.

Epstein’s startup-to-exit marketing works include taking SuccessFactors, Inc. from $10 million in ARR through six years of triple-digit revenue growth, a successful IPO, and subsequent acquisition by SAP for $3.4 billion. She went on to join the ServiceMax, Inc. founding team at less than $1 million in revenue and helped lead the company through five years of growth to its nearly $1 billion acquisition by GE. After ServiceMax, she served as CEO of Zinc, Inc., which was acquired by ServiceMax in 2019. Stacey stayed on at ServiceMax as Chief Marketing and Customer Experience Officer until her move to Freshworks.

“Stacey is a talented leader who has built well-known brands from early-stage through successful exits including both IPOs and multi-billion dollar acquisitions. She’ll play a huge role in our next phase of growth,” said Girish Mathrubootham, CEO of Freshworks. 

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Topics: Appointments, C-Suite

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