Frasers Property Limited announced the appointment of Soon Su Lin as Frasers Property Singapore’s new Chief Executive Officer (CEO). In this position, which she will assume 1 April 2022, Soon will report directly to Panote Sirivadhanabhakdi, Frasers Property’s Group CEO, and will be relocating back to Singapore. Soon will oversee the Singapore operations which comprises Frasers Property Retail – a retail-focused platform – as well as commercial and residential businesses.
“Su Lin brings with her a wealth of leadership experience in development and investment, sharp insight and a strong track record of delivery,” said Panote Sirivadhanabhakdi, Group CEO, Frasers Property.
Soon currently serves as the CEO, Development, Frasers Property Thailand (FPHT), a wholly-owned subsidiary of Frasers Property, where she oversees the full spectrum of property development from master planning and concept development to design, construction, project branding, marketing, leasing and sales strategies and investment matters. She leads the development of One Bangkok, a fully integrated mixed-use lifestyle district, and the largest private sector property development under construction in Thailand.
Soon has over 30 years of experience in the real estate industry, covering consultancy, investment sales, leasing and property development. Before joining the Group in 2017, Soon was the CEO for Orchard Turn Developments, which developed and operated the ION Orchard retail mall and The Orchard Residences in the heart of Singapore’s Orchard Road. Soon was previously Executive Director of international property consultancy firm CBRE.