A Kolkata University product, he is also a post graduate in MassCom. For 25 years he has worked with the likes of Forbes Forbes Campbell, Zenith Computers, Technova Graphic Systems, Repro India, Grauer & Weil, and RewardPort & now Grass Roots. For the last 15 years his professional life has focused on designing and executing programs to engage Employees, Channel Partners and Customers. His programs have been designed for Colgate, HUL, HDFC, Ranbaxy, Mattel, and other such organizations.