Article: HR priorities in the Philippines for 2025: Shape tomorrow’s talent landscape

Strategic HR

HR priorities in the Philippines for 2025: Shape tomorrow’s talent landscape

Help shape the next era of HR in the Philippines—participate in the SHRPA State of HR Industry 2025 survey and drive the transformation of the nation’s workforce.
HR priorities in the Philippines for 2025: Shape tomorrow’s talent landscape

With the Philippines standing at the threshold of a new era of economic growth and digital innovation, the strategic role of HR has never been more critical in shaping business priorities. With the country poised to transition to upper-middle-income status soon, the nation’s organisations are under increasing pressure to adapt, innovate and lead in a rapidly changing landscape. For HR and business leaders across the Philippines, understanding the multifaceted changes underway and proactively adapting strategies will be crucial for sustained growth and competitiveness.

As organisations navigate these new challenges and opportunities, People Matters invites the Philippines’ HR and business leaders to participate in the SHRPA State of HR Industry 2025 HR and Business Leader survey. This unique platform allows you to share your perspective and influence the future of HR in the Philippines. Now in its second edition, the SHRPA State of HR Industry survey will offer a comprehensive view of the Philippines' evolving HR landscape. Your voice will help shape a detailed roadmap for HR success in the coming years, focusing on the needs of the local workforce, HR tech adoption and the future of work.

Contribute to the survey today and make your voice count.

HR in the Philippines is Experiencing a paradigm shift

The Philippines has long been a key player in the global talent market, offering a large, youthful and skilled workforce. However, several key trends and challenges are defining the HR agenda for the next few years.
The Philippines is undergoing a rapid digital transformation, with its digital economy contributing 8.4% to the nation’s GDP. However, this growth is hindered by a significant digital skills gap and a lack of shared understanding between employers and employees on how to develop future-ready capabilities. HR professionals are at the center of this challenge, needing to spearhead upskilling and reskilling initiatives while integrating AI and automation into core HR functions such as hiring, performance, and engagement.

At the same time, the country faces acute talent shortages in high-demand sectors like tech, healthcare, and BPO, despite its expanding working-age population. Public-private efforts are underway to address this through training programs and job creation, but HR leaders must play a proactive role in mapping skills, building partnerships, and developing agile talent strategies. Additionally, with a growing gig economy and the normalization of hybrid work, HR must redefine employee value propositions (EVPs), tailor engagement strategies for a diverse workforce, and ensure compliance in an increasingly flexible and fragmented work environment.

Is your organisation thriving in the hybrid era? Share your experiences and strategies in the SHRPA State of HR Industry 2025 survey.


Preparing for the future: A call-to-action for HR leaders in the Philippines

In 2025, the HR function in the Philippines isn’t confined to backend administrative tasks. HR leaders are driving business growth, innovation and resilience. Data-driven decision-making is now the hallmark of high-performing HR teams, enabling them to anticipate workforce trends, optimise talent pipelines and align HR strategies with broader business objectives. HR leaders must seize this moment to build future-ready organisations, leveraging technology, fostering inclusive cultures and investing in continuous learning. This means embracing a more active role in decision-making—one that not only supports business objectives but also shapes the future of work for millions of Filipinos.


Now is the time for HR professionals in the Philippines to act by:

  • Adopting innovative HR technology to streamline operations, enhance decision-making and improve the employee experience
  • Investing in continuous learning and development to bridge the skills gap and build a future-ready workforce
  • Fostering an inclusive workplace culture that supports diversity and prioritises employee well-being
  • Leveraging hybrid work models to retain talent while enhancing productivity and engagement


The SHRPA State of HR Industry 2025 survey is your opportunity to influence the next wave of HR transformation in the Philippines. Your responses will remain confidential and will be used only to draw aggregate trends and insights.
By sharing your insights, you will:

  • Benchmark your HR and technology preparedness against regional and global standards

  • Identify best practices and innovations unique to the Philippine context

  • Influence technology adoption, investment trends
 and the evolution of the Philippines' HR and HR tech ecosystem
  • Gain early access to actionable insights for your HR strategy



Become a part of a community of forward-thinking leaders shaping the future of work in the Philippines

Empower your organisation. Empower your people. Empower the HR community by participating in the survey today. 

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Topics: Strategic HR

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