Article: We are moving from HR to HX: JLL's Helen Snowball

Employee Engagement

We are moving from HR to HX: JLL's Helen Snowball

As the workforce, its fundamental concepts, and its needs evolve, HR too must evolve to become about an all-rounded people experience, says Helen Snowball, the head of human resources for JLL Asia Pacific.
We are moving from HR to HX: JLL's Helen Snowball

Helen Snowball, the head of human resources for JLL Asia Pacific, leads a team of over 400 HR professionals to manage the people strategy for 43,000 employees across the region. Her role at JLL is to align business needs with people solutions, with the idea that a strong employee experience builds a competitive advantage for the business.

People Matters asked Helen for her thoughts on employee experience and the changes she's seen in the workforce over the years; here are some of the insights she shared.

You’re looking after the engagement, learning and development, well-being, and overall experience of thousands of people from so many different cultures around the region. For someone in your position, what is the most important thing to keep in mind?

We have 43,000 employees, and six generations in our workforce across APAC. Diversity here is a fact and inclusion is a choice -- and I keep that in mind everyday.

To help create a truly inclusive culture, I don’t generalise or assume I know best. I seek out regular feedback from our people at all layers within the organization to help me understand the unique needs of our workforce. Understanding the “pulse” of the business is key.

I also remain agile in my thinking and approach. In an ever-changing world, the ability to pivot and then pivot again is a requirement for all CHROs.

What are some changes you’ve been seeing in the workforce, and in people’s needs as a result, over the last several years?

1. The concept of careers is changing. No longer are employees joining JLL and wanting a career for life, most employees will now have five careers in a lifetime. In addition the “gig” economy is here. Employees joining the organization are not all looking for full time roles, some are looking for far more flexibility: gap years, freelancing opportunities, etc.

2. Workforce composition has changed. Those six generations we have across our workforce? Each generation needs to be catered for in a different way. While Gen Xers might value flexibility in the workplace, Gen Zers show a strong emphasis on opportunities for growth and development. The differing needs between the different generations in the workplace has really precipitated very significant changes for us as HR leaders.

3. Tools have become smarter. Only a few years ago our organization was still heavily reliant on email, now Microsoft Teams and other platforms allows users to chat, share and work on files, schedule meetings, join meetings, call others, and more, all in place. While the tools we use today have come a long way, concepts like fluid framework and artificial intelligence are sure to be fully integrated into these tools within the next 10 years.

4. Employees have different values when considering joining a company. While the idea of working for an organization being more than an economic transaction has been around for some-time, more than ever we have noticed an evolution in what employees expect out of their organizations.

What do you find are the skills people in your industry, or perhaps in general, need the most today? What are some things you’re doing to ensure that they get those skills?

I firmly believe we have the most talented employees in the industry, and we are committed to a culture of continuous learning. We help our people to “unlearn and re-learn” the skills required to be successful not only in their roles today but also as the world of work continues to evolve.

I do believe that real estate is on the cusp of a digital revolution, which is why we are investing significantly in technology. Today, we have five times more jobs in data and digital roles than we had five years ago, and in another ten years over 30 percent of our workforce will be made up of digital natives. In addition to bringing in new talent with the new skills required we are also investing heavily in upskilling our existing workforce.

With the prediction that nearly 70 percent of all new jobs haven’t been created yet, we need to continue investing in the new skills required as that will be key to our ongoing success in staying ahead of the curve.

In the many links of the employee experience chain, which one do you think most needs change and improvement? Which one is the most challenging to improve?

Regrettably I have to say generating a diverse talent pipeline for future senior leadership roles is challenging.

I am incredibly proud of the inclusive culture we have developed at JLL, I truly believe our employees feel they can be who they are, not who they think they are “supposed” to be. I am also incredibly proud of the focus we have placed on creating diverse workforces with close to 40 percent of all roles now held by females.

However, whilst we have made great progress over the years, we still don’t have enough of a diverse pipeline for the future senior leader roles.

It’s so important to have diverse leadership groups and to be able to challenge our leaders at every decision point in the employee lifecycle to ensure we are moving the dial more aggressively, be it on every recruitment decision, reward decision, promotion decision, and so on.

There are no easy answers or silver bullets, many organizations face the same challenge.

To drive the employee experience across the entire organization, the HR function itself needs to get its own experience right. What are some ways in which you’ve been motivating your team and ensuring they have the capabilities they need?

First of all, acknowledging that the skills required to be a successful HR professional now and in the future have changed is an important first step for any CHRO.

Then, being clear on what we need to prioritize to deliver the best ROI for both the business and our teams is critical, and actually doing something about it!

We are moving from HR to HX – working in a company is no longer just about the people process, we have transitioned into offering an all-rounded people experience. HR can no longer put the needs of the business ahead of its own function.

We have taken a three-pronged approach to keeping our HR teams motivated and relevant:

1. Simply having a HR learning and development workstream has been a huge motivator in itself for our people. Our focus is not on HR technical skills but rather soft skills. We are moving firmly from a Human Resources function to a Human Experience function. At present time we are focusing on pivoting from :

  • Being process-driven to Employee Experience-driven
  • Data-driven to Insights-driven
  • Tech-Shy to Tech-Savvy
  • Doing everything to Doing What Matters
  • Set and Forget to constantly test and improve

2. We have also embraced Microsoft Teams as a HR learning platform. We share best practices, external reading materials, and papers to help with our self-learning and development and ensure we are taking an outside perspective into view

3. Finally, we have created a new Extended HR Leadership group at the next layer within the function. This team was generated to help us take our HR agenda and ways of working to new heights and give stretch experiences and challenges to our high performers and emerging talent.

Read full story

Topics: Employee Engagement, #CXtoEX

Did you find this story helpful?



What is your top focus area for reinventing work in the hybrid world of work?

How can we prepare for a challenging 2023?

READ our latest issue for tips and suggestions.